They did have Personal Learning Editions (PLE) of Animate Pro anybody could download and use before the recent rebrand so I don't think offering their software for free is new to their business model. In my very first post on this forum I criticized Toon Boom for not listening, I don't know why people use their software. It looks like 2D trying to be CGI, the reverse of Paperman, they both share an identity crisis and they've succeeded in rubbing out the artists hands, the very thing many people are fighting against, studios like Pixar are trying to turn aesthetics like this into one-click solutions. Am I alone in thinking that animation is terrible? Apologies to anyone who works on the film Klaus but you couldn't cram more tropes in if you tried, right out of the 1950s Disney playbook.
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